Ad Policy

1.   General

1. The Clarion and Logos magazine shall accept advertising in accordance with this policy.
2. Advertisements and advertisers shall not influence the policies of the Clarion or Logos.
3. Advertisers shall not receive special editorial consideration.

2.   Ad deadlines

1. The advertising deadline for the Clarion newspaper is 11 a.m. the week prior to the ad’s publication.
2. Classified ads are not provided by the Clarion.
3. A high-resolution file in line with the advertising parameters of the website must be received prior to this deadline.

3.   Ad rates

1. The local and national ad rate shall be set on the recommendation of the respective managing editors and advisers of the Clarion and Logos magazine. 
2. Special discounts may be arranged for long-running ads or ads that run online or in special editions of print publications.

4.   Advertising space for print

1. In general, no more than 25 percent of Logos magazine shall be devoted to advertising.
2. The 25 percent limit may be waived by the editor in chief for any particular issue.

5.  Solicitation of ads 

1. Any member of the Clarion or Logos staff may solicit ads, but shall do so only with the knowledge and approval of the advertising manager.
2. The managing editor serves as the primary liaison between student publications and regular on-campus advertisers, such as the Haugh Performing Arts Center, the Owl Bookshop and the Study Abroad Program.
3. Professional advertising services may be used.

6.   Advertising content

1. The copy, artwork and design of ads shall meet the same standards of good taste that are applied to other material appearing in the Clarion and Logos. 
2. Any ad in possible conflict with these publications’ policies shall be submitted by the ad manager to the Editorial Board for discussion and a vote.
3. Advertisers should be aware that the Clarion and Logos magazine cannot guarantee publication dates or location in the publication. The publications will do their best to run ads in a timely manner. 
4. The Clarion newspaper and Logos magazine shall not accept the following:
5. Any ad that fosters prejudice
6. Indecent or vulgar ads, offensive directly or by suggestion
7. Ads that may mislead
8. Ads for tobacco, alcohol or smoke shop
9. Ads for fortune telling, astrology, numerology, dream interpretation and any other forms of divination unless approved by the Editorial Board
10. Matrimonial or dating offers
11. Sales of research papers, test questions and/or other homework.
12. Any ad that may cause monetary loss to the reader through fraud or injury to health. 
13. Ads for strip clubs, adult bookstores, X-rated movies or films with no rating.
14. Ads that imitate editorial copy without clearly indicating that they are advertisements.
15. Logos magazine discourage the use of reverses in advertising. The publication reserves the right to refuse to accept a reverse that in the opinion of the editor in chief or the Editorial Board detracts from the graphic impact of the editorial presentation.

8.   Procedure for taking ads

1. Follow the telephone and message-taking procedures outlined earlier in the Policy Manual.
2. All messages should be delivered to the managing editor.
3. All staffers should be familiar with the advertising rates published by the managing editor on the rate card in order to give advertisers basic information in the absence of the ad manager.