Yeselin Cisneros is a busy woman and tackles many obstacles during the week.
From being a mom, to training students in the fundamentals of being a skilled eyelash artist, to going to Los Angeles and applying eyelashes to celebrity clients, Cisneros constantly has a lot on her plate.
Her drive to succeed didn’t start out of the blue. Cisneros said she knew early on she wanted to be her own boss and work for herself.
Cisneros, who is 26, started working for herself when she was 17 and would sell makeup in Old Town Glendora. When she became a mother, it was difficult to work under someone else’s thumb.
“It was hard to work and also be there for my baby who was so little, so I started doing makeup and that ended up becoming really big and I was able to start doing celebrities in LA,” Cisneros said.
When Cisneros’ daughter turned three, work became a weekend affair. She decided to go back to school to get a license as an esthetician, which is a person who performs face treatments like facials or waxing.
She attended Citrus from 2016 to 2017 and completed the program in six months. During the program, she found a passion for lashes. “I thought I wanted to go into microblading, which is a form of tattooing of the eyebrow, but during the program I met so many different women and started getting my lashes done with one of the other students,” Cisneros said. “I actually fell in love with the lash extension process, that’s how I got into the lash extension industry.”
Cisneros’ business ventures started at home where she created her brand on social media with Instagram being the primary source of where she acquires her clientele.
Her business, Lash Babe, started to get busier and she was able to open up her own salon in San Dimas. Cisneros’ business was in San Dimas for about a year when she started to teach other eyelash artists who wanted to own their own businesses.
She then decided to move her business to Covina where her training business has become successful with clients coming from as far as Texas. She also has her own studio and product line of adhesives and after-care products under the same Lash Babe brand.
Cisneros advises students who are interested in forming their own business to “practice your own craft because it’s really hard to just sit there and build a business, so if you practice and do well, that will attract clientele.”
Through hard work and dedication to her craft, Cisneros used the experiences in her life to find something she loves and grew something special to her.
“There were times where I wouldn’t make any money at all, so you just have to work hard and stay positive and put in that extra effort to market and support yourself,” Cisneros said.
Cisneros’ time in Citrus’ esthetician program helped her form her own business and support system.
“Through time, the friends and family around me started to see what I was creating, and started supporting me as well, so dream big, and don’t give up.”
For more information on Yeslein Cisneros and her business, visit her Instagram page: @_lashbabe.
